12 Ene
2015

Where to Go to Learn From the Photography Masters

Where to Go to Learn From the Photography Masters

Whether you are looking for the right path for your budding student photographer in your family or looking on how to jump-start your own photography career, the right school can make all the difference. There is no question that photography is an outstanding career path with many different directions that someone skilled with a camera might go.

The diversity of careers in photography is truly amazing. From the base talent in photography and a solid understanding of new and emerging technologies, the sky is the limit for a talented photographer with a solid education under his or her belt. That is because photography is both an art form and a solid technical skill. So the same school might produce an award-winning artist, a successful wedding photographer, a fashion photographer, a police investigator taking pictures of crime scenes, or a crack newspaper photographer.

So the question emerges as to what kind of photography school to pick for yourself or the student in your family that wants the best education possible. How you pick any school is very much influenced by both how you approach education in general and what your objectives are.

Some would advocate that you look to get into the finest artistic photography schools in the country. If you wish to go down that path, then for sure the Brooks Institute of photography or one of the elite east coast schools of artistic photography is a noble ambition. But there are three drawbacks to trying to attend such schools. First is, of course, the potential cost. Any elite school is going to charge elite prices. And if you are like most of us, you want to get the most education for your money. So doing some caparison shopping for a school is in order.

The second drawback is getting admitted. Most of the top-flight schools have waiting lists and tough entry requirements that may make that ambition more demanding than is necessary. But the most meaningful drawback is that these schools may not be the right choice for the career you or the photography student in your life may wish to pursue. So a good general set of guidelines on how to evaluate a wide variety of photography schools is in order. The guidelines might include…

. What kind of photography is right for the student? A program geared toward artistic photography that will result in pieces hanging in a modern art museum will have a very different approach than a program to train forensic photographers. Your student may not know right away what field they want to go into. If so, getting started at a generic school such as a photography emphasis at the local junior college may be the right choice until the career path becomes clearer.

. Is it a legitimate school? You want to avoid schools that are run from the internet or that you read about on the back of a matchbook. A legitimate school will produce a recognized degree that will be well respected in the industry and will help the student get jobs.

. What is available locally? Why go out of town or out of state if you have good local schools? Many state universities, junior colleges and local tech schools have find programs.

. How diverse and up to date is the program? Will your student get exposed to the newest of technology in the field of photography? Will they get trained in how to service many different types of photography assignments?

. How does the program’s job placement rating look? What percentage of graduates from this program get jobs? How well respected is this school by businesses who employ photographers?

These are solid evaluation criteria. And if you apply these standards to a couple dozen of the finest schools both locally and nationally, before long a short list of good schools will emerge. From there, some site visits and interviews with teachers and graduates will narrow things down. And you will be glad you “did your homework” to find the kind of photography school that will take you or the student in your life to the next level of success in their love of photography.

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8 Ene
2015

A Professional Web Design Company For You

A Professional Web Design Company For You

Before you start searching for the perfect web designing company, you must first analyze your needs and requirements. You must make a list of primary needs that you want your website to satisfy. Also, list down the secondary needs! You must also have a fair idea of your target audience and should be able to convey everything to your web designing company. Web Design India will provide you with a search engine friendly, user-friendly communication and marketing tool that allows you to grow your business in the direction you wish to take it. Web Design India is an international based web design company. It is privately run and based in the G.T.A. although Web Design India service client’s world wide. The Internet is a limitless expanse and through it the world is brought closer together with technology and innovation. It’s also worthwhile to remember that the word web design doesn’t just refer to the web site that appears on your pages. It can also refer to other forms of communicating with your visitors, and indeed ways that they can communicate with you. If the subject of your site demands it, you might want to include a forum to draw the visitors in and make them a part of your website as well. This is a great way to ensure that a lot of your visitors will come back for more.

There are a large number of web design companies in India, who are vying for your attention. But, not all of them can satisfy your needs and demands when it comes designing a superior website that is not only attractive but also effective. So how do you choose a professional web design company? You will have to keep a few parameters in mind before making your choice. Web Design India offers lively options to develop Web site design.

4 Ene
2015

good website design solutions – web development services in Australia

good website design solutions | web development services in Australia

It is easy to create a new website these days. Everyone has access to tools that make it easy to put up web pages. However the efficiency is no longer in getting the page built, its in getting it built right.
A lot of advice already exists on the web about graphics and layout design to help you get the perfect web page. But to retain visitors on your site or to bring them back again and again means you need a good website design to make your page usable. It’s a little difficult to find sound advice about good website design in relation to convergence of design and usability.
Good web site design needs to use the basic principles attracting people to the site and being able to convert them into clients and in the process, retain them for long: we need to find out how people use the internet and use those findings to improve your presence and increase your sales with a good website design. This not only involves traditional marketing practices such as positioning your product, testing your market and measuring results; it means looking at how people are using your web site in the first place.
Whether you are embarking on developing your existing website or considering developing a brand new website designed to deliver genuine business benefits Suncoast Internet can manage and implement the entire project providing you with a good website design, the end result of which is an effective, fast-loading, easy-to-use site with a modern design that will yield results.

By providing a full range of website design services including custom web design from a simple web page to the complex internet solutions including content management systems, portals, ecommerce websites setup and SEO. Our web design team will deign you a fully functioning website that enhances your business that will improve customer awareness of your products and services.

Suncoast Internet is a local website design company that offers a wide range of good website design solutions specializing in construction of quality websites for today’s challenging internet market. We specialize in custom web site design, web development, search engine optimization and ecommerce websites.

31 Dic
2014

Make a profit selling Generic Cialis online.

Make a profit selling Generic Cialis online.

Affiliate marketing is a great way for people that have no medical training, and may know nothing about generic erectile dysfunction medication, to make some extra cash offering your web traffic the chance to buy Generic Cialis online. Our affiliate marketing support staff is dedicated to helping you offer your web traffic the chance to buy Generic Viagra online without you having to answer any questions or without you needing to have any medical experience or knowledge at all.

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27 Dic
2014

A Few Mistakes To Avoid When Designing Your Web Site

A Few Mistakes To Avoid When Designing Your Web Site

Be aware of these common pitfalls when designing your site:

• The home page does not quickly tell you what the Web site is all about. You should be able to visit the home page of any Web site and figure out what the site is about, what type of products it sells, or what it is advertising within five seconds.

• The poor use of popup windows, splashy advertising, splash pages (pages with neat animations and sound but which you have to watch for five to ten seconds before you are taken to the real Web site), and other Web design features that draw interest away from your Web site, products, and/ or services.

• Poor Web site navigation. This includes broken hyperlinks, hidden navigation, poor wording of navigational links, links that take you to pages with no links, links that take you to the same Web page, and pages with no links back to the home page (always include a link back to the home page so that regardless of where site visitors are, they can find their way back home!).

• Believing that because you have a Web site, you have a marketing campaign or overall marketing and advertising strategy. You need to understand that your Web site is not your marketing strategy. Your Web site is just a part of your overall marketing strategy, depending on your business goals; for example, if you have a successful restaurant but want to advertise and promote your business on the Web. Creating a Web site is great, but if it is not promoted and advertised, no one will ever find it. By passing out business cards with your Web site URL embossed on them, you are using a traditional marketing campaign to promote your Web site. If you offer a downloadable/ printable coupon from your Web site, you are successfully using your Web site as part of your marketing strategy to meet your goal of increased restaurant sales.

• Failure to attain Web site relevance and content updating. There is nothing more dissatisfying to a Web customer than visiting a Web site that is grossly out of date. Incorrect pricing, products no longer available, dated content, and ancient advertising all signify to the Web site visitor that your devotion to your Web site is suffering greatly. Cramming your pages with non-relevant material will detract the visitor from getting the point of your Web site (the five-second rule mentioned earlier).

• Avoid too many text effects. Forget flashing text, reversing text, gymnastics text, or other eye-popping and dizzying effects, which do nothing more than annoy your site visitor. Don’t create a “loud” Web site that contain so many blinking, flashing, twirling, and spinning icons, text, or graphics that visitors are overwhelmed by the effects and under-whelmed by the site content.

• Limit the number of graphics on your Web site so that you don’t overwhelm your site visitors with “graphics overload.” Don’t use animated GIF images on your Web site. These were cool ten years ago, but in today’s professional environment, they are just another “loud,” annoying distraction that site visitors don’t want to see.

• Don’t use Microsoft’s themes (built-in design templates) when creating a Web site with Microsoft FrontPage. While FrontPage is bashed on a regular basis, we stand by the fact that it can be used to design great Web sites.

• Don’t incorporate frames into Web site design. The use of frames within a Web site will drive customers away faster than anything!

• DO incorporate the proper Web site design elements to ensure that your Web site is ready to be found by search engines.

23 Dic
2014

Why and How to Use Templates Effectively

Why and How to Use Templates Effectively

In desktop publishing, templates are pre-designed documents that we can use to create business cards, brochures, greeting cards, or other desktop documents. Some types of templates include:
Mix and match elements using a Wizard or by choosing items from a list that the software assembles into our final product.

Pre-designed formats for documents where all we add are our own words in place of dummy or placeholder text. Graphics and typestyles are part of the template.

Pre-designed formats for documents that have placeholders (grid lines, boxes, dummy text) for key elements, text and graphics. We add our own text and graphics and choose the appropriate typefaces.
Many programs include their own set of designer templates for a variety of documents.

You can also design and save your own templates. Let’s look at some of the ways that templates can work for you.

* Pros & Cons of Using Templates

You might have heard (or even thought it yourself) “Real designers don’t use templates” or, “Templates are a substitute for real design.” But there are times when using one is the most appropriate choice. Some times and ways that templates can work for you:

– Save time with templates.

– Offer your client a less expensive alternative to your original, made completely from scratch designs.

– Use templates for routine forms for your own use (invoices, etc.) so you can spend more time on client work.

– Maintain consistency with newsletters or between related marketing pieces.

– If you’re a non-designer, use templates to give a more professional edge to your own marketing materials.

– Build your first Web page with templates until you become more comfortable with Web publishing.

– Maintain page-to-page consistency in a large Web site and simplify updates.

Remember, in many cases templates are designed by well-known designers. We often look at the work of others for inspiration, using templates is simply another way of borrowing from the talents of those around us. Starting with a template is a smart idea. However, there are still many ways to personalize them without sacrificing the benefits of speed, variety, and consistency.

* Tips for Using and Personalizing Templates

– Use some of these suggestions to make the most of the templates you use:

– Choose an Appropriate Template. Pick a template layout that is appropriate to the job. Selecting a design that is inappropriate or that requires too many alterations defeats the purpose of using a template in the first place.

– Change the Template Graphics. Add your own clip art and graphics in place of any pre-selected graphics used in the template. Graphics also include rules (lines). Change the size or placement to better fit your own text.

– Change the Template Fonts. Some templates come with font specifications. They are just suggestions. Be sure to choose a typeface that is appropriate to the design of the template. Some layouts and some typefaces have their own casual or formal tone. It’s usually best to stay close to the type choices (if any) used in the original template if you’re unsure.

– Change the Text Formating. Change the leading or alignment of the text. Add text embellishments such as initial caps or bullet lists.

– Change the Template Color Scheme & Paper. The layout is only one part of the overall design. Simply changing the paper or changing the colors used in your document can cause dramatic changes – even when the layout stays the same.

– Change the Template Layout. While one of the main reasons to use a template is to have an instant layout, a few simple changes can make that layout perfect. Flip the template or just move an element or two around.

– Save Your Modified or New Template. Whether it’s a modified template design or one you’ve created from scratch – save it as a template. If it’s right for one job, it may be right for another. If it is a newsletter or one of many pieces in a coordinated marketing package, you save yourself time down the line.

– Use Templates for Inspiration. Ever found yourself staring at a blank piece of paper or a blank screen, unsure of where to begin? Use templates as a starting point. Just browsing through the various templates – even ones unrelated to your current design project – can give you ideas and start you on the road to laying out your own original masterpiece.

19 Dic
2014

ecommerce website design – professional ecommerce web design company in Australia

ecommerce website design | professional ecommerce web design company in Australia

People use the internet to research products they are thinking of buying. The research process can take several weeks and they will visit a number of websites, bookmarking those that interest them, before making a purchase. Thus, you website needs an efficient ecommerce website design. A well designed ecommerce website is a means by which to sell products, with or without a physical shop front – from books to broccoli or bus tickets to banking.
An efficient ecommerce website design encourages the user to read what’s there and take actions based upon the information. Researchers have discovered that people read online text in a different way to offline text. So, it’s important to have your key message at the top and to make sure that you think carefully about any text that appears further down the page.
E-commerce Development is an indispensable part of modern marketing and business strategies. Besides supporting existing business, it opens up a new market of potential customers. Suncoast Internet paves the way for companies to the cyberspace market. A leading e-commerce development service provider, we have great expertise in ecommerce website design, Suncoast Internet’s ecommerce website design services cover the spectrum of marketing-driven creative design, website usability, database driven content and robust, scalable shopping cart solutions.
Suncoast Internet is a Sunshine Coast website design company that offers a wide range of Website Design solutions specializing in construction of quality websites for today’s challenging internet market. We specialize in custom web site design, web development, search engine optimization and ecommerce website design.
Suncoast Internet also offers a full range of website design services including custom web design from a simple web page to the complex internet solutions including content management systems, portals, ecommerce websites setup and SEO. Our web design team will hand over to you a fully functioning website that will enhances your business and improve customer awareness of your products and services.

15 Dic
2014

The New Approach to Customer Marketing

The New Approach to Customer Marketing

There has been a lot of buzz over the past few years about a new form of marketing for a new marketing world.

Marketers such as Seth Godin have led a high profile assault on traditional marketing.

The reason is simple – the consumer landscape has changed radically over the past 10 years and will continue to do so, because mass markets are fragmenting into niche markets.

This means that mass advertising becomes poorly targeted, and capturing a significant niche allows for cheaper and more productive marketing.

With the change in practice comes a shift in attitude, as “old” marketing gives way to priorities of the new.

In their book Radical Marketing, Glen Rifkin and Sam Hill lay out their own set of rules for what they term Radical Marketing:

The company CEO is the primary marketer
Simplify marketing management
Direct interaction with customers
Don’t rely on the averages of market research
Use only passionate marketers
Treat customers as individuals, not numbers
Permission build a community to market to
Rethink your targeting methods
Use common sense
Keep focused on your brand identity

This tends to reflect a more corporate view – that larger companies need to keep things simplified, and use staff who take a real and passionate interest in their work.

However, very niche market targeting is becoming the necessary life-blood for small business, where new marketing isn’t simply about repositioning within new markets, but instead about capturing a spirit of entrepreneurial enterprise – where small remains most profitable where companies remain customer focused.

In short, new marketing is as much a rejection of corporate marketing, with it’s impassionate image, disdain for the customer, and focus on numbers, not people.

New Marketing is therefore focused on a passionate customer-focused marketing concept, which is especially typified at Creating Passionate Users:

Focus on how the user kicks ass
Evangelize
Users have power
Users “own” the brand
Two-way conversation
Personal service
Word of mouth over advertising

In short, as the marketing environment changes, so marketing methods have to change – the mantra of New Marketing is that as markets become more vertical, then marketing must invest first in people.

11 Dic
2014

Banner Stand Exhibits

Banner Stand Exhibits

Banner Stands are a high impact, inexpensive and attractive medium of advertisement. They are usually found at exhibitions, trade shows, retail stores – just about anywhere the potential customer can be attracted by high wattage graphics.

The attractive thing about banner stands is that they are portable, flexible and easy to set up. There are different kinds of banner stands like retractable or rollup, pole, telescopic and others. The technology that enables the high quality of graphics and photos has added to the beauty of banners.

While organizing banner stands for exhibitions, there are many choices to deliberate on. For a portable trade show, the choice is between a fully customized exhibition and a portable exhibit.

The general opinion is that a portable is much better than a customized banner stand. For one, portable systems cost a fraction of a custom built one. The exhibition center built by portable is ready in a jiffy compared to the custom built systems.

Another advantage is that you can handle and test the system before using. It is flexible and can be used again and again. Also, portable systems are ready to pack and easy to transport.

Choosing the right banner stand may be considered care fully. Banner Stands can be divided into indoor and outdoor. Indoor exhibition banner stands are used for retail exhibitions and trade show conferences, indoor events and sales promotion. This category can be further divided into retractable and pole banner stands. Pole stands are cheap and strong. Roll up or retractable are easy to set up, with safe casing for graphics, and are easily portable.

Outdoor exhibition banner stands are suitable for outside use. They are weather proof, wind resistant and need outdoor resistant graphics.

Exhibition selling and advertising can energize the dullest of products with colorful and attractive banner stands. Banner stands exhibits are crucial for attracting potential customers.

7 Dic
2014

Photography Through the Ages

Photography Through the Ages

When you see videos of the early developers of photography, it’s pretty funny especially in light of photography today. In those old movies, to get a picture, the camera was as big as a computer is today. The photographer had to put his head under a sheet and hold up a huge tripod which exploded with smoke and fumes to make the flash.

Today photography could not be more different. In the movies, we used to be astonished when spies had cameras in their watches or the soles of their shoes. But now it is common for almost everyone to have a camera in their phone and to be able to pull it out and snap a photo virtually anywhere.

Let’s fill in a few gaps. We can go back to the origins of the language to find that the word “photography” began in the Greek times and it literally means “drawing with light. But the actual science of photography did not really take off until the 1800’s in this country when a fellow by the name of John Hershel applied the words “photography”, “positives” and “negatives” to the task of producing pictures. We had “negatives” of our photos from then until the dawn of digital photography in the last few years.

For most of us, though, the company Eastman Kodak is probably the one we associate most with the early developments of photography. And it was the early pioneer of photography, George Eastman that made the first advancements on the primitive methods being used until his work in 1839. A little trivia? Eastman made the name “Kodak” up because he wanted his company name to begin with a “K”.

The developments began to come along pretty routinely as photography began to mature and become more sophisticated. Color photography was developed in 1861 by a scientist named James Clark Maxwell. Up until then all photographs were black and white or monochrome. Color photography was a huge leap forward but it really did not start to move into the public arena until two brothers named Lumière in 1907 invented the color plate.

Over the decades to follow, photography moved forward steadily and moved out of the world of science and then journalism and into each of our homes. But the revolution that has turned photography into what we know it to be today occurred in 1981 when Sony invented the first camera that worked without film. The digital age was upon us.

It was Kodak that again got the lead on the marketplace by getting the first digital camera out on the market in 1990 when they developed the Kodak DCS 100. As with all technology, early digital cameras were large (by today’s standards) and much more expensive than we are used to now.

Innovation in the field of photography has continued to march almost as fast as people could keep up. When digital cameras were offered that gave us a port to be able to download them to our computers, the internet explosion of imagery was fueled.

Further development coming virtually every year since 1990 included the rapid and phenomenal expansion of memory in digital cameras along with the concept of swappable storage drives. This changed the way people took pictures because now the number of pictures someone could take was virtually limitless. The expansion of memory also gave developers the ability to add video capture to the same devices as were used for photography so that virtually anyone could become a cameraman with that tiny camera that could by this time fit in their shirt pocket. Much of the fun of internet sites like YouTube can be attributed to the ability of the average citizen to take video anywhere, anytime and at no cost to them.

The photography and video industry has had to do a lot of adjusting to learn how to service this market that was changing at speeds unimaginable by George Eastman a century before. The affordable availability of quality color printers that enabled people to print their photographs at home was a boon to the amateur camera buff but a blow to the photography industry.

But to their credit, the industry has kept up. But we can be sure that the developments are just getting underway. Who knows what new technical wizardry is ahead for the photography world. It is sure to be a fun ride, no matter what the future holds.

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